Terms of service

1. About these terms

These terms are an agreement between you and Pavel Valynets PR Beograd, a sole trader (preduzetnik) based at Jurija Gagarina 231, 11070 Beograd (Novi Beograd), Serbia (“we”), the operator of WhoWasThisGuy (“the Service”). By creating an account or buying a memorial page, you accept them. You must be 18 or older to create an account or make a purchase.

2. Definitions

• Memorial page: a page about a person who has died.
• Forever page: a memorial page published with a one-time payment.
• Page owner: the account that created or manages a page.
• Contributor: someone invited to add memories.
• Editor: someone a page owner invited to help edit a page.
• Content: anything added to the Service.

3. Accounts

Keep your login details safe and your email address up to date. You are responsible for activity under your account.

4. Creating memorial pages

Create pages only for people who have died, and only if you are a relative or close friend or have the family’s agreement. Do not create a page that a close family member reasonably objects to. Respect the privacy of living people mentioned on the page. We may ask for reasonable confirmation of a death or of your relationship. If someone reports that the person is still alive, we hide the page at once and ask you for proof of the death, such as a link to a public death or funeral notice or a photo of a document. If we do not receive acceptable proof within 7 days, we remove the page.

5. Your content

You keep all rights to your content. You give us a non-exclusive, worldwide, royalty-free licence to host, store, back up, display, translate (including by machine translation) and adapt it (for example, thumbnails and QR codes) to run the Service and show the page to the audience you choose. The licence ends when you delete the content, except for copies in backups, kept for up to 30 days, and copies we must keep by law. You confirm that you have the rights to everything you upload, and the consent of identifiable living people where it is needed.

If you add editors to a page, you remain responsible for the page and for what your editors publish on it. Editors can change the text, dates, photos, links and look of the page; everything else stays with you, and you can remove an editor at any time. If you are an editor, these terms apply to what you add or change.

6. Content rules and moderation

Our Content policy is part of these terms. Anyone can report content using our report form. We check every page automatically before it is published and after important changes, using fixed rules and AI checks of the text and photos. These checks and the handling of reports are automatic: a person does not look at each case. When the checks cannot decide, we choose the careful option, such as publishing the page with limited visibility. We handle reports diligently and objectively, may remove or restrict content or suspend accounts, and tell affected users the reasons and how to challenge the decision. You can ask for a person to review any decision, including an automatic one, using the link in our notice or by replying to it; a person will look at it again.

7. AI features

The writing assistant and automatic translations are optional tools. Their output can be inaccurate or incomplete. You are responsible for checking text before you publish it. Automatic translations are labelled on the page.

AI disclosure (Article 50 of the EU AI Act): the writing assistant is an AI system, and we tell you so wherever you use it. What it drafts is only a suggestion, and nothing it writes is published until you approve it. Automatic translations are also produced by AI and are labelled as such on the page.

8. Price and payment

The price of a forever page is shown on our pricing page before you buy: currently US$10, a one-time payment with no subscription, including any sales tax or VAT. Orders are processed by Creem (Armitage Labs OÜ, Estonia), our online reseller and merchant of record. Creem handles payment, invoicing and any sales tax or VAT, and Creem’s terms of sale apply to the purchase. We are responsible for providing the Service.

9. The forever-page commitment

A forever page stays online for as long as we operate the Service, with no renewal fees, subject to these terms and the published limits for the plan (for example, 50 photos). We will not reduce the core features you paid for: the page, its photos and memories, its link, and the export. If we decide to close the Service, we will:

• (a) notify page owners by email and on the site at least 12 months in advance;
• (b) keep the export (a complete copy of the page as a ZIP file) available throughout that period;
• (c) make reasonable efforts to transfer pages to a successor or a public archive.

You can download a complete copy of your page as a ZIP file at any time.

10. Refunds

You can ask for a full refund within 14 days of payment, for any reason, as described in our Refund policy. Because we offer this refund, you do not need to rely on the statutory right of withdrawal; your statutory consumer rights are not affected.

11. Availability and changes

We work to keep the Service available, but maintenance and incidents can interrupt it. We may improve or change features, but not in a way that breaks section 9.

12. Ending your account

You can delete your account or a page at any time. We may suspend or end accounts that seriously or repeatedly break these terms, after warning you where reasonable. If a page cannot be published because it breaks our rules, we refund the payment in full. If we remove a published page because it breaks these terms, including when we do not receive acceptable proof of the death, a refund is not due unless the law requires one.

13. If the page owner dies or can no longer manage the page

If a page owner dies or can no longer manage the page, a close relative can ask us to hand over the management of the page. We may ask for reasonable evidence of the death or incapacity and of the relationship. Until then, the page stays online as it is.

14. Liability

Nothing in these terms limits liability for intent, gross negligence, death or personal injury, or any liability that cannot be limited by law. Otherwise, our total liability to you is limited to the amount you paid for the Service in the 12 months before the claim. Consumers keep all mandatory rights under the law of their country of residence.

15. Our intellectual property

The WhoWasThisGuy name, logo and site design belong to us.

16. Changes to these terms

We will notify account holders at least 30 days before material changes take effect. Changes do not apply retroactively to pages already paid for where they would disadvantage you.

17. Governing law and disputes

These terms are governed by the law of Serbia. If you are a consumer, you also keep the protection of the mandatory rules of your country of residence and can bring claims in its courts. Please contact us first: we reply to complaints within 8 days and decide on them within 15 days. Our Legal notice explains out-of-court dispute resolution.

18. Contact

[email protected] · Jurija Gagarina 231, 11070 Beograd (Novi Beograd), Serbia

19. Language

These terms are written in English. Translations are provided for convenience; if they differ, the English version applies, unless the law where you live requires otherwise.